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| Sony Would Telecast the IPL After All |
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| Pitched By Cricket360 Reporter | |||||||
| Monday, 23 March 2009 | |||||||
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Though the tournament have shifted out of the Indian soil, the broadcasting rights for all the IPL matches still continue to be with the Multi Screen Media (MSM) Pvt Ltd, whose Set Max Channel would be telecasting all the matches. In all likelihood the tournament would be held in England and talks are already on between both IPL and MSM with the objective of ensuring that IST prime time is considered before scheduling match timings.
Quite a lot of dirty linen was washed in the public vis-à-vis the telecast rights of the IPL and the matter was also dragged to the haloed portals of the courts as well. But a better sense prevailed and the two parties involved, i.e. the IPL and the MSM decided to enter into a new deal scrapping the existing deal between MSM and BCCI, through World Sports Group (WSG) — which has the event rights for 10 years. This was confirmed by highly-placed sources after the IPL governing council meeting at the BCCI office in Mumbai on Sunday. As per the terms and conditions of the new agreement, MSM will pay the IPL 18% more than the amount in the original agreement and thereby has also ensured that it would be having the rights to telecast for 10 years as against the original time frame of five years. It needs to be informed that WSG had bought the rights from the BCCI for a whopping $918m and leased it to MSM. The newly-agreed amount now is in the excess of $1.1b, informed the sources. Now in the changed scenario, where the matches in all probability would now be held in England and the possible venues would include Lord’s, Trent bridge, The Oval and three to four other venues, that are yet to be decided. BCCI’s income from telecast rights in 2008 was $61 million (Rs 240 crore) and the projected income from telecast rights in 2009 would be about $81 million (Rs 320 crore). In this changed scenario when the matches would be held in England, ECB would have to be paid minimum of eight million pounds. The franchisees’ income from telecast rights in 2008 was around Rs 27 crore and the projected income from telecast rights in 2009 would be between Rs 30 to Rs 35 crore. Franchisees would be able to break even and could also make some profit as the shifting of the IPL matches means that there might be new sponsors who may be interested in associating with the IPL.
3.25 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."Newer news items:
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