You know what they say in showbiz, there is no such thing as bad publicity. The currently ongoing spat between the KKR coach, team owner SRK and Sunil Gavaskar is something that has put the KKR team firmly in the spotlight and the reason for that spotlight becomes immaterial and even something like this is turned to an advantage.

Cricket360 now has exclusive reports that SRK is flying to South Africa and will be addressing a press conference later tonight. He will likely be addressing all the issues that the KKR team is currently facing. SRK will likely be asked to field questions about the knotty cricket controversy where he had politely asked Sunil Gavaskar to go buy a team if he wanted to give his opinions and theories in T20 cricket which he has never even played. According to reports SRK will be addressing a press conference at approximately 10 PM IST.

Earlier SRK had said in a TV interview that he had also addressed an apology letter to Gavaskar if he felt offended by anything SRK said. In the interview, he reiterated that he had the greatest respect for Gavaskar and that if the latter asked him to walk on his head and run the team then he would do it.

What is also likely to be discussed at tonight’s press conference and what has also caused ripples in the cricket news is the fact that King Khan is to be shifting loyalties, from the Pepsi camp to the Coke camp. Whereas Khan has been the face of Pepsi for years and famously went on record to say that he drank no water but lived on Pepsi, the cricket news is now buzzing with his shifting loyalties. Khan who can always be relied on for a memorable sound bite said “They have thrown me out, I am jobless”.

Doubtless Khan now endorsing a rival brand’s product will grab eyeballs and gain the KKR some more publicity. Reportedly KKR’s one-fourth captain Sourav Ganguly and Ishant Sharma are also part of the new Sprite ad.

We will keep you posted about the developments in the KKR camp and will bring you more cricket news from King Khan’s Durbar.

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3.25 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."

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