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Fourth Edition of IPL on Much Larger Scale |
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Pitched By Cricket360 Reporter
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Monday, 25 May 2009 |
Success of an individual or an event is reflected on the face of the individual who is at the helm of affairs in organising the same. If the pictures from the closing ceremony of the Indian Premier League are gleaned into, more so, where Lalit Modi, the Commissioner of the IPL has taken the central stage, it would be amply clear that here is a success story which is against all the odds. No wonder, the occasion was also chosen by Modi to announce to the world audience that when IPL is launched in its fourth edition in 2011 its canvas would be much larger and it would have 10 teams to play with each other for the DLF IPL Trophy.
Whenever a success story associated with sports would be written, for India it would be a matter of pride as it would find a proud mention in the chronicle in the form of Lalit Modi, who has made IPL into such a big brand on the world platform that even clones trying to bask in the reflected glory are falling by the wayside in their attempt to do so. When the President of the country sings encomiums about your efforts as the South African President Jacob Zuma did in his closing speech for Modi, it must have been a proud moment for him as he has been a major factor in facilitating evolution of IPL as a brand for which any corporate entity would give its right hand to have a slice into it. The success of IPL in the second season away from its home turf has also provided an encouragement to Modi to use the occasion to announce to the world that IPL would have much larger canvas when it returns to its fourth season in 2011. A demand has already started growing in the market that IPL should have more than one season in a year. Dwelling on this aspect Modi expounded that while the next season of the IPL would be in India, the jam -packed schedule of the International Cricket Council (ICC) does not leave any room for the possibility of a second IPL in a calendar year in 2010. The economic fallout of the IPL in the second season of the IPL would salivate many a nations who would give their right hand to host the tournament in their respective countries. After all, it generated more than 1 billion Rand in business for South Africa, as claimed by the President Zuma himself. No wonder a second version of the IPL in a year would indeed be round the corner in just a matter of time, and ICC also would not be able to wish it away for long time. Modi would be smiling silently.
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