IPL is successful today not because the world was waiting for a franchise based cricket league but because its visionary, Lalit Modi carefully analyzed the opportunity at hand and contacted IMG, a company that literally pioneered the sports marketing industry 40 years ago.  The very choices that Mr. Modi made from day one have helped achieved the success that IPL is known around the world for.  Case and point here is to remember that “Essence of business success is execution and not ideas” and selecting IMG as it launch partner was just outright brilliant execution.

Once the league was formulated, IPL’s governing body needed a legal framework which ranged from managing commercial contracts, to player contracts, contracts and negotiations to manage Television rights.  There it was important to engage a company with a track record like IMG to come and provide a transparent and fluid legal framework and IMG did just that.

Organizing 50 plus games in a 45 day window is not easy task and IPL season 2 in South Africa virtually allowing weeks for IPL to go itself and launch itself in another country was a monumental task.  IMG made the transition from India to South Africa seamless and avoided the entire logistical nightmare which could have heavily impacted the IPL brand.

IPL is not just a successful league it is brand, a brand that is reflection of well managed cricket league, a reflection of modern India, a recognition that is global and by no means an exercise fluke.  IPL as it exists today is a result of some extraordinary brand management.  The resonating success of IPL brand was evident in South Africa when recent Indian migrant worker said that he has never felt more proud of his heritage then after the IPL season in South Africa.

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3.25 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."

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